Bundle Mascots
BUNDLE AFRICA ILLUSTRATION LIBRARY
2023.02.14
Overview
After delivering a beautiful identity system to the Bundle Africa team, I had the opportunity as a brand designer to expand the language across other digital touchpoints and the product with illustrations and mascot designs. This gave the brand a very distinct online identity that allowed us to create fun interactive content that attracted people to the brand.
“Marketing design with illustration assets ”
Shots
Stickers of Bibi from Bundle
Stickers of Baba from Bundle
sticker collage
Bibi & Baba on their first year anniversary. Awwiess
Creative Direction
Creative direction followed the brand's design language which was made up of bold colors & typography, as well as edgy geometric icon design with minimal curves. Illustrations are also supposed to be flat and without perspective, while using color to define depth where necessary.
Comms Materials
“We made crypto fun again ”
Brand Extension
Creating the illustration library as an extension of the brand assets provided was a fun challenge to undertake. I love how it brought the brand to life and made learning about crypto more fun than usual
“We made crypto fun again ”
More Shots
Credits
ILLUSTRATION, ANIMATION, DESIGN
Emmanuel Dankyi
Next Project
Rhymes
