Lucid Explainer
LUCID WINE EXPLAINER VIDEO
2020.06.09
Overview
Lucid exists to help restaurants supercharge their wine programs and save them money. The brief was to tell the Lucid story in an interesting way that would get people's attention while giving them an idea of what the product does.
“Your Restaurant's digital wine director ”
Shots
The story is taken from the POV of a typical restaurant owner's day & some of the issues they face regularly with wine lists, employee education & turnovers.
The solution is presented in a slightly dramatic fashion in the end of the story with the pricing of the product and a call to action.
The process began with a bit of research into the wine and restaurant relationship in the bay area, and how Lucid's solution fits in. Taking this and the brand's persona into consideration, a set of diverse characters were created to help carry the story effectively.
These characters later went on to serve as brand assets reusable for marketing material for the brand.
ART DIRECTION
Lucid's design language is characterized by simplicity, lightheartedness, fun, & youthfulness with a sprinkle of maturity. Colors were inspired by the brand's identity. The main direction for the project was to keep it as simple and lucid (pun intended) as possible without losing the essence of the story. This influenced our illustration & editing choices going into the project.
Pre-Production
“Supercharge your wine program with Lucid ”
Process
It was fun collaborating with Lucid to bring their dreams to reality. The process involved their team from the beginning till the end to get the desired results. Some considerations we had to make included diversity in characters, keeping it lighthearted, not too serious, simple and lucid.
“Supercharge your wine program with Lucid ”
More Shots
Credits
CLIENT
LUCID WINE
STUDIO
Lime & Honey
CREATIVE DIRECTION
Emmanuel Dankyi
ART DIRECTION
Emmanuel Dankyi
ILLUSTRATION
Emmanuel Dankyi
ANIMATION
Emmanuel Dankyi
DESIGN
Emmanuel Dankyi
STORY & SCRIPT
Yaa Serwaa
SOUND & VOICE
Dot 8 Studios
Next Project
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