New Comma
NEW COMMA LAUNCH CAMPAIGN
2021.08.01
Overview
New Comma is a social media platform for African creatives to connect, create, & earn. Before their beta launch, we had the opportunity to help them craft their announcement video which would send the message out there and help them get their first 1000 creatives on board. We had so much fun working with a mixed-media approach to create the material for the campaign.
“Global Opportunities for African Creatives ”
Shots
Some initial sketches on character development for the film.
Some more sketches.
We designed a bunch of frames that didn't make the final cut that i still liked. This was one of them.
2D & 3D versions of some of our favorite guys
CONCEPT
The general idea was to simply announce what the platform was about in a very brief delivery using 2D animation, 3D animation and live footages. We made this choice to first, show the diversity of creative talent the platform wants to attract to the platform.
PRODUCTION
“check out newcomma.com ”
Results
After weeks of working on the main video as well as other smaller pieces of content for the launch campaign, the platform launched in Beta, successfully crushing their user signup goals. Today, the platform can boast of thousands of users and a number of initiatives in its portfolio.
“check out newcomma.com ”
More Shots
Credits
CLIENT
New Comma
AGENCY
Lime & Honey
CREATIVE DIRECTOR
Emmanuel Dankyi
EXECUTIVE PRODUCER
Natalie Narh
ART DIRECTION
Emmanuel Dankyi
3D ILLUSTRATION & MOTION
Waya Zack
2D ILLUSTRATION
Emmanuel Dankyi
2D ILLUSTRATION
Joy Tutu
2D MOTION DESIGN & COMPOSITING
Emmanuel Dankyi
EDITING
Emmanuel Dankyi
SOUND DESIGN
Emmanuel Dankyi
MUSIC
Artlist
SCRIPT
Natalie Narh
Next Project
Bundle Mascots
